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How Salon Professionals Can Retain Clients Many of us are familiar with the “lipstick effect.” The belief that consumers will still spend money on small indulgences during an economic downturn or recession. They may not spend on big-ticket luxury items but give up small indulgences like their regular cut or color? Never! This prevailing attitude

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As a salon suite owner it’s easy to get busy and avoid asking the question “should I raise my prices?” Raising prices can be scary and generate a level of uncertainty with your business. Is a price increase justifiable? Will my clients still come to me? What if this hurts my business? Relax, your apprehension

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